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STRATEGY CONSULTANCY FOR CONSUMER BRANDS
Buzzie
Clean, personal care startup
The Client
Buzzie's founder knows how it feels to be personally victimized by blood-sucking fiends. Buzzie is a plant-powered insect repellent brand founded by & for mosquito magnets. Not only is it all natural, Buzzie has gone under third-party clinical studies to prove efficacy. The founder knew she had something unique and needed support finding and connecting with her target consumer, sharpening the brand positioning to start building presence on social and email, and putting together a wow-worthy pitch deck as she sought VC funding.
The Ask
As Buzzie geared up to launch, the founder engaged BLUR to deeply understand its target audience and set Buzzie up to be distinct in its competitive bug-spray and bug-lotion category through strong, well-defined brand positioning. In order to pitch to VC investors, Buzzie looked to define the company’s strategic direction with a tactical investor pitch deck in Buzzie's distinct voice and visual look & feel. BLUR delivered strong consumer insights, brand positioning, and an investor-facing pitch deck as served as a true launch partner for this startup. Buzzie is now in Anthropologie - we are so proud of their growth!
Discover
Founder deep dive to understand the founder story, the impetus to start the brand, vision, and the product
Category research resulted in key stats for investor deck such growth areas, pricing, claims, and more
Six in-depth interviews (IDIs) with category consumers
Competitive analysis to pinpoint whitespace opportunity for Buzzie brand and product positioning that resonates with target audience
Review of competitor and best-in-class websites and social media channels resulting in thoughtful recommendations with deep understanding of founder, company, and product
Deliberate
Brand Pillar development - what does the brand stand for, what must come through in all consumer touchpoints and our pitch deck?
Target persona development - we landed on a primary and secondary target audience to ensure messaging is tight but our total addressable market (TAM) is an attractive size
Established Buzzie's tone of voice, visual guidelines, imagery and icon vibes, and a Powerpoint template
Drive
Recommended launch strategy for social to build awareness and hype ahead of product launch
Delivered insights category and consumer research with key stats to make for an impactful investor-facing and consumer-ready story
Delivered investor-ready pitch deck slides
Supported prioritization of marketing next steps based on launch timing and resourcing
"I really enjoyed working Blur! Aditi nailed the market research, competitor analysis, and brand positioning - her work created a solid foundation for our brand's continued growth and direction."
-Ali, Founder, Buzzie
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